To make a great software business, you must find that “special happy place” when the engineering and sales teams are in sync.

“You want your developers on a product cycle, not solving business critical issues,” said Anand Natrajan, a head of engineering for Videology, the McHenry Row-based adtech company that is among Baltimore’s vaunted Ad.com diaspora.

Cultivating that kind of team environment becomes self-fulfilling: great dev teams celebrate high quality, which they do at greater velocity when it becomes a point of proactive pride, not a response to broken systems, said Natrajan, a personable four-year veteran of the company. He was among a dozen highlighted speakers at theBaltimore Innovation Week Presented by 14 West Dev Talks, an afternoon of case studies from prominent Baltimore engineers. Held at Motor House on North Avenue, the event was presented by Natrajan’s firm Videology and cybersecurity powerhouse Tenable Network Security.

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