BGE Selects Media Works for Strategic Advertising Support


As Baltimore’s major companies continue to seek strategic opportunities to strengthen their connections with customers, they often look to Media Works, Ltd., a Baltimore-based strategic media agency to support them in their marketing programs. The most recent example is BGE’s selection of Media Works to provide media buying and planning for its promotional advertising and educational advertising across traditional and digital channels including TV, streaming audio & video, social media, paid search and display advertising, which helps keep customers informed about the wide range of energy services available to them.

BGE is Maryland’s largest natural gas and electric utility, delivering power to more than 1.3 million electric customers and more than 680,000 natural gas customers in central Maryland. It is a subsidiary of Exelon Corporation (NASDAQ: EXC), the nation’s leading competitive energy supplier.

“Media Works’ partnership with BGE is a collaborative relationship, and we look forward to helping them reach their goals through strategic media placements,” said Beth Cyphers, vice president of Media Works.

About Media Works

Media Works is one of the leading advertising agencies in the Mid-Atlantic region, billing more than $72 million and serving as the media planning and buying agency of choice for such clients as Berkshire Hathaway Automotive, Erickson Retirement Living, Saiontz & Kirk Law Offices and Community College of Baltimore County. For more information on Media Works, visit

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