Baltimore’s 47th Annual Advertising Awards Show Celebrates Evolution of Industry

3/7/21

Marriner Marketing Communications for Regal Springs Photography Campaign Wins Best of Show; TBC honored with Mosaic Award for Visit Baltimore “We're Ready” Campaign

Baltimore’s community of advertisers, marketers and creatives gathered virtually for a livestream event on Thursday, March 4 to celebrate the 47th Annual American Advertising Awards Show, presented by the American Advertising Federation of Baltimore (AAFB).

The year’s preeminent advertising industry event, which was produced by Jeremy Martin, creative director at Novak Birch with the theme “Evolution of Industry,” highlighted the challenges and unexpected successes to come out of 2020. Fifteen gold ADDYs and 32 silver ADDYs were awarded to top agencies, production houses and in-house marketing teams in the Baltimore region. One student ADDY, a silver, was also awarded.

“As Darwin observed, it’s not the strongest that survive, but those most adaptable to change,” said Martin. “While the last year presented many challenges, it’s not all doom and gloom. The work that came out of the Maryland marketing community is proof of what we can accomplish when faced with seemingly insurmountable odds.”

“This is a year unlike any other. It was important to us that we pause and recognize the hard work of our local creative community this year,” AAFB president Courtney Black added. ”The quality of the work speaks for itself and we were able to pull off a great virtual event to celebrate together.”

In addition to awarding 48 ADDYs, the interactive “Evolution of Industry” event included live piano bar emcee, Greg Offner, as well as special guests, including master mixologist Rachael Green, who kicked off the evening with a lesson in making the perfect drink. VIP ticket holders received a branded swag box with cocktail utensils, cocktail ingredients and snacks. Local restaurants Blue Pit BBQ (Hampden), Limoncello Baltimore (Federal Hill), Baby’s on Fire (Mt. Vernon), and El Bufalo (Canton), offered special discounts. A portion of the proceeds from this event were donated to the AAF Baltimore Foundation Student Scholarship Fund.

Top honors included:

  • Best of Show: Marriner Marketing Communications for Regal Springs Photography Campaign - Regal Springs
  • Mosaic: TBC for We're Ready - Visit Baltimore
  • Judge’s Choice: LMD agency for PGC Beautification Campaign - Prince George's County Department of the Environment
  • Judge’s Choice: TBC for Pass the Tape - KT Tape
  • Judge’s Choice: ICF Next for Once Upon a Time - Baltimore Gas and Electric


A complete list of all winners is below.

At the ceremony, the AAFB announced the recipients of its prestigious individual achievement awards:

  • Lifetime Achievement Award presented to Dave Imre, CEO, Imre
  • AAF Silver Medal Award presented to Becky Smith, executive vice president of marketing and strategy for SECU Maryland and executive director of the SECU Foundation
  • Katherine Mahool Fowke Iconoclast Award presented to Linda Stanley, former director of American Advertising Federation Baltimore
  • AAF District 2 Patricia Martin Crystal Prism Award presented to Stephanie Bronfein, principal, Copper Ridge Consulting and chair, AAFB Diversity, Equity, Inclusion and Belonging committee


The American Advertising Awards competition is the industry’s largest and most representative competition — attracting more than 35,000 entries every year in local competitions. Gold winners at the local level move on to the district competition, competing with agencies from Maryland, Pennsylvania, New York, Delaware, Virginia and Washington, D.C. A win at the district level earns a spot in the National American Advertising Awards Competition. National winners will be announced at the AAF’s national conference, Admerica, taking place June 7-11, 2021.

Complete list of winners:

Entrant Entry Name Award Type
Early Light Media PayActiv - We Heard You Gold
helium creative Pink Sands Resort - Pink Sands Website Gold
helium creative Natiivo Miami - Creative HQ Website Gold
helium creative Elan Doral - Elan Doral Brand Development Gold
ICF Next Baltimore Gas and Electric - Hey, we outlasted most marriages! Gold
ICF Next Baltimore Gas and Electric - Once upon a time Gold
Marriner Marketing Communications Regal Springs - Regal Springs Photography Campaign Gold
Planit Big Truck Brewing - Big Truck Brewing Cans Design Gold
Planit Curio Wellness - Curio OH! Website Gold
Planit Curio Wellness - Curio Good Night Logo Gold
Producers Sagamore Spirit - Newgrass, Get a Sip of the Rye - Internet Commercial Campaign Gold
Producers Sagamore Spirit - Newgrass, Get a Sip of the Rye - Cinematography Gold
Stanley Black and Decker Stanley Black & Decker - DEWALT Toughsystem 2.0 Gold
TBC Visit Baltimore - We're Ready Gold
TBC KT Tape - Pass the Tape Gold
Alexander & Tom Wonderful Skateboard Co. - Wonderful Skateboard Co. Silver
Beyond Definition Beyond Definition - Beyond Definition Agency Video Silver
Beyond Definition Beyond Definition - Beyond Definition Agency Lookbook Silver
Eleven Peppers Studios Eleven Peppers Studios - Pepper Day Parade Silver
Eleven Peppers Studios Eleven Peppers Studios - 2020 Holiday Post Silver
Eleven Peppers Studios Eleven Peppers Studios - Seasonal Wallpapers Silver
GKV Maryland Department of Health - Masks On, Maryland Silver
GKV GKV - GKV GKVoice Silver
Harvey Agency Harvey Agency - #BMORESAFE COVID Campaign Illustration Silver
Harvey Agency Harvey Agency - #BMORESAFE COVID Campaign / Illustration Series Silver
helium creative Creative HQ - Creative HQ Website Silver
helium creative Natiivo Miami - Natiivo Miami Brand Development Silver
helium creative Creative HQ - Creative HQ Brand Development Silver
helium creative Bartlum Yards - Bartlum Yard Brand Development Silver
helium creative Pink Sands Resort - Pink Sands Brand Development Silver
helium creative Heritage Cay - Heritage Cay Brand Development Silver
helium creative Sanctu - Sanctu Brand Development Silver
ICF Next Baltimore Gas and Electric - Once Upon a Time Silver
idfive Applied Physics Laboratory Civil Space - APL Civil Space Website Silver
idfive St. Mary's College of Maryland - St. Mary's Anti-Slavery Anthem Poem Silver
idfive Applied Physics Laboratory Civil Space - APL Civil Space Website Silver
LMD agency Prince George's County Department of the Environment - PGC Beautification Campaign Silver
Mammoth Creative Studio AAF Baltimore - 2020 American Advertising Awards Silver
Percepto Studios Trackwell - Snap. Track. Discover. Silver
Planit Big Truck Brewery - Big Truck Brewery Logo Silver
Producers Sagamore Spirit - Newgrass, Get a Sip of the Rye Silver
Producers Sagamore Spirit - Sagamore Cocktail Showdown Intro Silver
Producers Central Atlantic Toyota - Looks Good on Me Silver
SDYM, Inc. Johns Hopkins Center for Health Security - Gene Drives: Opportunities & Risks Silver
Stanley Black and Decker Stanley Black & Decker - DEWALT It's Rough Out There Silver
TBC Visit Baltimore - We're Ready Silver
TBC Tessemae's - Flavor You Can't Ignore Silver
Erin Moran - St. Mary's College Maryland Illustrations for The Mulberry Tree Student Silver

About the American Advertising Federation of Baltimore

Founded in 1920, the American Advertising Federation of Baltimore (AAFB) connects, educates, and advocates for thousands of communications professionals in advertising, marketing, business, tech, education, and law. It is a 501(c)(6) non-profit and a chapter of the American Advertising Federation which includes 200 local clubs across the U.S. representing nearly 40,000 advertising professionals. Visit Baltimoreadvertising.com to learn more.

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