Results based on Experience & Performance Intelligence Quotient (epIQ) Index
Lobby of St. Mary’s Square Apartments in Raleigh, NC
Continental Realty Corporation (CRC) ranked 23rd in the country for the company’s Top 100 Experience & Performance Intelligence Quotient (epIQ) Index score, as compiled by ApartmentRatings.com and SatisFacts. Baltimore-based CRC, which owns and manages approximately 10,000 apartment homes throughout the Mid-Atlantic and Southeast regions of the United States, received the national honor for management companies in the largest category. Rankings are released twice annually to reward companies who consistently deliver the best experience for their residents and overall satisfaction throughout their entire stay.
CRC scored 87.06 on the epIQ Index, a single performance metric powered by verified ApartmentRatings and SatisFacts data points that is designed to function as the most authentic, transparent and actionable industry metric for renters and multifamily professionals, according to the research sponsors. The Index is measured over the previous 365-day period and is comprised of four primary variables: (1) Renter Ratings, (2) Review Count, (3) Manager Review Engagement and (4) Manager Review Reply Time. Information is compiled based on average ratings from renter reviews, number of reviews received, percentage of reviews with manager responses, and average manager response times as compared to all other communities.
ApartmentRatings and SatisFacts provide this epIQ Index metric, according to the groups, to “bridge the gap between renters and management by providing a reliable way for renters and industry operators to determine how well a community or portfolio of communities meets the needs and expectations of its current, past and prospective residents.” This information and its data points enable onsite and corporate management teams to “identify opportunities, create action plans and develop effective behaviors that will improve resident satisfaction and help achieve management companies’ goals,” according ApartmentRatings and SatisFacts.
CRC also earned an overall epIQ grade of “A” in the survey for its portfolio of communities. The average grade assessed for the more than 140,000 communities surveyed by ApartmentRatings is a “C.”
“Designing and executing processes that deliver positive leasing experiences for our residents, as well as providing the highest-quality living environment, are important CRC missions,” stated Scott Hamlin, Vice President, Multifamily for CRC. “To help achieve these goals, we appreciate the insights offered through this third-party epIQ data for our ongoing self-evaluation. Because the information is unbiased and unfiltered, we find it useful to apply these data points to further improve our strategies and performance. Our team is extremely proud of our national rating, as it provides an additional metric to authenticate the effectiveness of our team member training, leasing tactics, and resident responsiveness.”
Continental Realty Corporation (CRC) is focused on acquiring value-add retail and multifamily properties located throughout the Mid-Atlantic and Southeast regions of the United States. Headquartered in Baltimore and founded in 1960, CRC is a full-service commercial real estate and investment company. The privately-owned firm owns and manages a diversified portfolio of retail centers consisting of more than five million square feet of commercial space, as well as nearly 10,000 apartment homes. Positioned throughout the Mid-Atlantic and Southeast regions, the portfolio's value exceeds $2 billion. For additional information, visit www.crcrealty.com
