Data analytics and experience design firm Cravety has completed its purchase of product partner MotiveX. The acquisition reflects Cravety’s expansion into technology solutions and its leadership in the employee experience (EX) and customer experience (CX) markets.
Cravety's flagship product, Motivator Insights, helps organizations improve productivity and retention by uncovering what intrinsically motivates employees, the correct starting point to activating employee engagement. The SaaS-based product also reveals existing gaps between what naturally motivates employees and what they experience at work. Cravey works with customers to close these gaps and become an experience-led enterprise.
Motivator Insights captures and generates comprehensive and revealing data at various levels—by employee, manager, teams, divisions and company. Using the product’s actionable intelligence, customers can work with Cravety’s consulting practice or any of its partner consultants to design a compelling employee experience (EX). To assess the positive impact on employee productivity, retention and engagement levels, Cravety also includes a Return on Investment (ROI) calculator.
Cravety Founder Ed Bodensiek explains, “When employees are truly motivated, they make a critical decision to engage at work. These engaged employees are less likely to make mistakes, call in sick or quit. Instead, they become loyal brand ambassadors, and help to create desirable customer experiences. This ultimately helps to fuel a brand’s growth and profitability.”
The Motivator Insights engine was developed by experts in employee motivation, behavioral psychology and predictive analytics. It was built on three years of research, scientific validation and beta testing among Fortune 1000 enterprises, including Accenture, DuPont, Johnson & Johnson, Mercer, and PepsiCo.
Following the acquisition, Matt Johnson, Founder & CEO of MotiveX, joined Cravety as Chief Product Officer.
“We are thrilled to join forces with Cravety,” shares Johnson. “Our foundational product—paired with Cravety’s expertise in experience design and brand loyalty—will reveal and generate powerful solutions for businesses of all sizes and industry sectors. We plan to build a partner network of consultants who truly understand the need to understand intrinsic motivation before unlocking employee engagement.”
About Cravety
Cravety’s flagship product, Motivator Insights, helps customers improve retention and productivity in the workplace. Headquartered in Maryland, Cravety’s services also includes extensive consulting, training and data analytics. To learn more, visit www.cravety.com.
