The last time I asked for a show of hands of who wanted to spend one single second more than is absolutely necessary in emergency or urgent care, despite my dramatic attempt at trying to up-sell the charm of the place and the INTERESTING PEOPLE (ahem) WHO WORK THERE, the results were as you would expect. Zero hands raised. We all have busy lives with carefully measured out schedules, and so when the need for unexpected urgent medical care presents itself we hope for the best to solve the problem as fast as possible. Healthcare marketing jumps right on the bandwagon, advertising minimal wait times and quick in and out care. Sometimes this works just great and is exactly what is needed, but sometimes it isn’t, and I want to present to you a few situations in which hanging around for a bit in emergency or urgent care really is to your benefit. Let’s see if I can convince you.
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