Key former executives of grocery delivery pioneer Peapod, Inc. (Ahold Delhaize) and CPG data syndication leader ItemMaster, Inc. (Syndigo) have teamed with DinnerTime, Inc. to make shopping for healthy food products and planning delicious, affordable meals through your favorite grocers, more convenient and personalized than ever before.
“DinnerTime is far and away the technology leader in highly personalized, healthy meal planning and sale-smart grocery shopping,” shared Andrew Parkinson, former Co-founder of Peapod and ItemMaster and Managing Partner of Sifter SP, LLC. “Our joint technology team is building the most advanced, complete, accurate, and useful set of healthy food discovery and shopping tools which will provide consumers, grocers, and CPG companies unique value in the marketplace.”
Judy Seybold MS, RD, LD, CLC, a 25-year pioneer of food attribute and omni-channel grocery shopping and CPG programs, is the project’s Chief Nutrition Officer. According to Judy, “We are achieving an unparalleled meal planning and shopping experience along with the most sophisticated and validated nutritional tagging to enable consumers to discover and enjoy food products that truly fit their unique lifestyle and medical needs, from food allergies to dietary preferences to medications. Nutrition compliant product and meal recommendations are made for shopper review and election based on that individual’s request.”
“Our mission is to bring millions of families back to the table, healthier and happier,” shared DinnerTime CEO, Laura Moore. “Everything we do is designed to make it easy and convenient for members to plan ahead and shop ahead for delicious meals made-at-home with great ingredients. More time with family and friends, less stress and strain.”
Laura continued, “The Sifter project is a major leap forward in delivering value to our consumers in their unique journeys to better health as it enables our meal recommendations and omnichannel shopping experience to be informed by product-specific nutritional data. Our combined capabilities will be available to grocers and others in sponsored or white-label versions, as well as leveraging our large community of wellness sponsors, including health plans, corporations, health providers, and more.”
Andrew added, “The platform we are building together also provides a unique opportunity for food brands, large and small, to reach their intended target markets on a highly personalized basis, recommended direct to shopping list, with expanded “brand story” and “endless aisle” participation opportunities.
About Sifter SP, LLC
Sifter was recently founded by an experienced grocery e-commerce and CPG data syndication team to make it amazingly simple through its powerful personalization and “sifting” platform to discover, buy, trust and use products that fit your personal diet, medical and lifestyle priorities.
About DinnerTime
Founded in 2010, DinnerTime is a rapidly growing meal planning and sale-smart grocery shopping technology company, serving members nationwide through B2B2C partnerships with employers, health plans, trade associations, health providers, grocers, and others. Combining artificial intelligence, nutritional science, and behavioral science, DinnerTime’s powerful personalization engine delivers an unparalleled consumer experience and proven benefits to sponsor partners. DinnerTime includes weekly sales at more than 85,000 grocery stores and has more than 12 million potential meal combinations with thousands of kitchen-tested, shoppable recipes to deliciously address every need, taste, and budget.
