MGH wins “Best in Show”; Kapowza, Marriner Marketing Communications and idfive honored with Special Judge’s Awards
The freaks of Baltimore’s advertising community gathered on March 7 to celebrate the 45th Annual Baltimore American Advertising Show (the ADDYs), presented by the American Advertising Federation of Baltimore (AAFB) at the B&O Railroad Museum. The premiere advertising industry event awarded 32 gold and 54 silver ADDYs to the top agencies, production houses and in-house marketing team in the Baltimore region.
The “Freakin ADDYs,” which was produced by Jeremy Martin, creative director and founder of Mammoth Creative, shocked and amazed more than 300 marketers from across Maryland, with a spectacle of oddities and performances that included a contortionist, a sword swallower, a human blockhead and a sideshow barker.
“The American Advertising Awards is the high holiday for creative, business and technology in Baltimore,” said Matt McDermott, AAFB president and creative director at idfive. “There's not an industry event in this region that comes close to its energy, authenticity, and bold attitude."
Top honors included:
- 2019 Best In Show presented to MGH for Mason’s Famous Lobster Rolls Body of Work
- Judge’s Award for “Freakin” Awesome Broadcast presented to Kapowza for Northrop Realty “Faucets” :15 TV spot
- Judge’s Award for “Freakin” Awesome Copy presented to Marriner Marketing Communications for Snacklins Copywriting
- Judge’s Award for “Freakin” Awesome Interactive presented to idfive for Smithsonian Institution Public Service Annual Report
A complete list of all winners is below.
Sponsors for this year’s awards show included Johns Hopkins Carey School of Business, Comcast Spotlight, The Creative Group, Catholic Relief Services and Acer Exhibits. Mammoth Creative produced the event with support from GKV, idfive, MissionTix, Indigo Ink, Studio Unknown, Three Seas, Propr Design, Percepto, The Wairehouse and David Weston Gregory.
At the ceremony, the AAFB announced the recipients of its prestigious individual achievement awards:
- Lifetime Achievement Award presented to Sean Carton, chief strategist, idfive
- Patricia Martin Crystal Prism Award presented to Courtney Black, senior account executive, GKV
- Silver Medal presented to Michael Teitelbaum, president, Baltimore Magazine
The AAFB Scholarship committee also presented the following scholarships to students in advertising, marketing and design programs:
- Carolyn E. Fugett Scholarship Award for $2,500 - Blanca Assie, Morgan State University
- AAFB Scholarship Award for $2,500 - Zoey Russomano, MICA
- AAFB Scholarship Award for $2,500 - Richa Mishra, University of Maryland College Park
- Wendy and Matt McDermott Scholarship for $1,0000 - Ashley Edmonson, Towson University
- Alexander & Tom Digital Scholarship for $1,000 - Gary Crisostomo, University of Maryland College Park
The American Advertising Awards competition is the industry’s largest and most representative competition — attracting more than 40,000 entries every year in local competitions. Gold winners at the local level move on to the regional competition, competing with agencies from Maryland, Pennsylvania, New York, Delaware, Virginia and Washington, D.C. A win at the district level earns a spot in the National American Advertising Awards Competition. National winners will be announced at the AAF’s national conference, Admerica, taking place June 5-8, 2019 in Hollywood, Florida.
Complete list of winners:
Entrant | Entry Name | Winner Types |
ADG Creative | Gumbo and Mistletoe 2018 | Gold |
ADG Creative | Gumbo and Mistletoe 2018 | Gold |
ADG Creative | Euler Hermes Credit Insurance Hustle Handbook Campaign | Silver |
ADG Creative | Gumbo and Mistletoe 2018 | Silver |
Alexander & Tom | Baltimore National Heritage Website | Silver |
Black Birch | Indigo Ink Digital Printing Research & Development | Gold |
Catholic Relief Services | Put Humanity First | Gold |
Catholic Relief Services | Share the Journey | Silver |
Catholic Relief Services | Share the Journey | Silver |
Catholic Relief Services | Put Humanity First | Silver |
Catholic Relief Services | Share the Journey | Silver |
CharmCine | Go Set Ready | Silver |
Christopher Myers Photography | Harley Davidson Motor Company Factory Museum | Silver |
Early Light Media | D.C. United 2018 Game Opening Hype Video | Silver |
Fifteen4 | Fifteen4 Rebrand | Gold |
Fifteen4 | The Adaptive Network™ Video | Gold |
Fifteen4 | Fifteen4 Website | Silver |
Fifteen4 | Be Alpha Campaign Video | Silver |
Fifteen4 | Bluebird Cocktail Room Brand Video | Silver |
Fifteen4 | UA Global Philanthropy Anthem 2018 | Silver |
Fifteen4 | Bluebird Cocktail Room Brand Video | Silver |
Fifteen4 | Fifteen4 Show Reel | Silver |
Fifteen4 | Bluebird Cocktail Room Brand Video | Silver |
GKV | Bridgestone Golf - You're back there | Gold |
GKV | McCormick & Co. - Olympic Magic | Gold |
GKV | Bridgestone Golf - Tiger's Tips | Gold |
GKV | McCormick & Co. - Superiority Pins | Gold |
GKV | McCormick & Co. - Franksgiving | Gold |
GKV | McCormick & Co. - Crabs for All Seasons | Silver |
GKV | McCormick & Co. - Easy as Franks | Silver |
GKV | Old Bay - What’s That Sound? | Silver |
GKV | Maryland Lottery - Moonlight | Silver |
GKV | Maryland Lottery - 7’s | Silver |
GKV | Bridgestone Golf - The Ball | Silver |
GKV | Bridgestone Golf - Get Better. Win. | Silver |
Havas Helia | "Bawlmer" Crab Feast Invite | Gold |
HZ | National Aquarium - Water is Calling Social Campaign | Gold |
idfive | Smithsonian Institution Annual Report | Gold |
Kapowza | Northrup Realty Faucets :15 | Gold |
Kapowza | Northrup Realty Rooms :30 | Silver |
LMD agency | U.S. Small Business Administration Logo | Silver |
Marriner Marketing Communications | Snacklins Packaging Guidelines | Gold |
Marriner Marketing Communications | Snacklins Packaging Guidelines | Gold |
Marriner Marketing Communications | Snacklins Branding | Gold |
Marriner Marketing Communications | The Sugar Association Holiday Gift | Silver |
Marriner Marketing Communications | Marriner Marketing Holiday Book | Silver |
Marriner Marketing Communications | Perdue Farms Retail Web Redesign | Silver |
Marriner Marketing Communications | Cholula Branding | Silver |
MGH | Mason’s Famous Lobster Rolls Brand Campaign | Gold |
MGH | Mason’s Famous Lobster Rolls - “Ocean” | Gold |
MGH | Mason’s Famous Lobster Rolls - “Mouth” | Gold |
MGH | Mason’s Famous Lobster Rolls Poster Series | Gold |
MGH | Marble Slab Creamery Majestic Shakes | Silver |
Mission | NASA Home & City | Gold |
Mission | NASA Home & City | Gold |
Mission | Mission Online/Interactive | Silver |
Mission | Waterfront Partnership Map | Silver |
Mission | Wilson Sporting Goods Send It | Silver |
Mozell Films | Brick Bodies Social | Silver |
Mozell Films | Mozell Films 2018 Demo Reel | Silver |
Planit | A Few of Our Favorite Things | Gold |
Planit | Four Seasons Private Residences Baltimore Microsite | Gold |
Planit | Brown Advisory Intangibles | Gold |
Planit | Hoop Tea Aire Cans | Silver |
Planit | Curio Wellness Packaging | Silver |
Planit | True Chesapeake Oyster Company Website | Silver |
Planit | Four Seasons Private Residences Baltimore Integrated Campaign | Silver |
Planit | ZyMot Fertility Logo | Silver |
Planit | Royal Building Products Chromatix Logo | Silver |
SDYM | JHU Catastrophic Biological Risks | Silver |
SDYM | Doylestown Campaign Invitation | Silver |
Shawn Hubbard Photography | Team Sports | Silver |
Stanley Black and Decker | DEWALT The Power Of Freedom | Gold |
Stanley Black and Decker | DEWALT Power Of Freedom - Whistler | Gold |
Stanley Black and Decker | DEWALT The Power Of Freedom | Gold |
Stanley Black and Decker | DEWALT Power Of Freedom - Whistler | Gold |
Stanley Black and Decker | CRAFTSMAN V20 Launch Microsite | Silver |
Stanley Black and Decker | DEWALT Power Of Freedom - SOLM | Silver |
Storyfarm | Savane / Perry Ellis - “Pantsitis” | Silver |
Storyfarm | North American Beef Institute -“Jerky Jewels" | Silver |
Studio Unknown | Elite Clubs National League - Game Changer Campaign Sound Design | Silver |
Unconquered | Elite Clubs National League - GameChanger Internet Commercial Campaign | Gold |
Unconquered | Elite Clubs National League - GameChanger Social Media Campaign | Gold |
Unconquered | Elite Clubs National League - GameChanger Anthem Internet Commercial | Silver |
Unconquered | Elite Clubs National League - GameChanger Anthem Cinematography Single | Silver |
Unconquered | Elite Clubs National League - GameChanger Cinematography Campaign | Silver |
About the American Advertising Federation of Baltimore
Originally formed in 1920 at the Women’s Advertising Club of Baltimore, the American Advertising Federation Baltimore (AAFB) is one of 225 local affiliate chapters of the American Advertising Federation. Its mission is to advocate for Baltimore as a strong advertising community and to respond to the needs of its members through continuing education, informational programs, networking and social opportunities as well as legislative issues that confront the advertising industry. To learn more, visit www.baltimoreadvertising.com.