Summary
- With last year’s uncomfortable trends, and January’s uncomfortable continuation of that volatility, now’s not the time to doubt.
- Like rhinos, REITs have managed to survive and thrive no matter the market climate.
- Credit ratings are overall worthwhile indicators of risk, value and future growth, so don’t leave home without them.
- This idea was discussed in more depth with members of my private investing community, Rhino Real Estate Advisors. Get started today »
Sometimes the investment world can be a dripping, sopping rainforest of confusing smells, sights and sounds.
Sometimes it can be an absolute swampland of poisonous snakes, treacherous bogs and malaria-carrying mosquitos.
And sometimes it can look like a long, long, oh-so-long swath of grassy, deserted plains that just keeps stretching on for miles to see, far away from the peace and quiet of your investment goals.
Those can be discouraging, if not downright depressing, to look at. But do you know what can survive like a king in any of those environments?
That would be rhinos. These single-minded, stubborn, armor-plated beasts just don’t take no for an answer. (If you doubt me there, just try asking one to change his mind. Or do yourself a favor and don’t.)
That’s why the Rhino Principle is such a strong attitude to adopt. As this Forbes writer put it way back in 2006:
… the rhino is single-minded. When it perceives an object, it makes a decision – to charge. And it puts everything it’s got into that charge. When the charge is over, the object is either flattened or has gone a long way into cover, whereupon the rhino instantly resumes browsing.
With last year’s uncomfortable trends and January’s uncomfortable continuation of that volatility, now’s not the time to doubt. It’s not the time to let anything bowl us over.
It’s high time to armor up, ignore the swamp around us and make a decision -- to charge straight into real estate investment trusts. And to come out on top when we do.
