Under Armour is rolling out a line of tech-enabled products for runners this week, as the Baltimore-based brand continues to partner with others on new products.
The digital-focused debut coincides with CES, the annual showcase of consumer tech products. As Cnet reported, the UA products are on view to sample in Las Vegas.
In releasing products and updates together, Under Armour is emphasizing that the four components form a system for runners, with the different pieces working together. They’re also providing runners with data, which the company has said is key to how it approaches its tech-enabled products.
READ FULL ARTICLE HERE
