Under Armour (UAA +1.9%) is returning to its roots as a sportswear company, breaking from the "athleisure" craze in which people wear workout gear for their regular garb.
"If they [consumers] want to go sit on the couch they can, but that product was built to help them get through a 10-mile run," he told the FT. "We don't dissuade them from doing it - we just need to know who we are."
The refocus on sport comes at a critical time for the company. Earlier this month it disclosed underwhelming financial forecasts, while its culture has also been in the spotlight after a report that employees put strip club visits on expenses.
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