Enjoying a water taxi ride is a charmingly quaint way to move around a city. Paper tickets? Still quaint, but decidedly less charming.
In 2016, Baltimore Water Taxi operated with an exclusively paper ticketing system. When the company was sold in 2016, new ownership, along with president and CEO Mike McDaniel, pushed for modernizing ticketing.
They wanted to develop a digital ticket sales and scan system that aligned with customer expectations and would provide deep business intelligence. They were determined to upgrade its digital capabilities, akin to accelerating from 40 knots to 80 knots, within one year.
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