Origin stories are often the great myths of the startup community. Companies begin in basements, they grow in garages and boom in incubators.
And as much as those stories are a part of culture-setting, storytelling often becomes strategy for these young companies. To picture where you’re going, you just might have to make up the future.
Recently, we wanted to better understand how startup companies were using their story to set themselves apart, grow and find new paths of innovation.
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