Taharka Brothers wants to be known just as much for its work inspiring discussions on social change as it does for its ice cream. That’s why their flavors have names like “Get Woke.” In fact, when we asked marketing head Femi Gbangbalasa about how the two intermingle, the former seemed to win out.
“We want to be known as a socially conscious company first and an ice cream company second,” said Gbangbalasa. “Our goal with every pint that our customers purchase and every interaction with our ice cream truck is that we can find a way to engage you in thought that is socially relevant to what’s going on in our country and in our community.”
Among those taking notice of the Woodberry-based company’s growth and mission was Ben & Jerry’s. So a few months ago, the head of marketing from the widely distributed and notably activist ice cream maker from Vermont got in touch to talk about collaborating.
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