Lyft Announces ‘Ditch Your Car’ Challenge, Driver Pitch Competition

If the new transportation options and infrastructure popping up around the city have led to thoughts of car-free life, a new program may be a good fit.

Lyft is issuing a “Ditch Your Car” challenge to the city. To add some extra incentive, 50 Baltimore residents who respond will get transportation credits for a month (October 6-November 8) from those agencies in exchange for parking the automobile. Sign-ups begin Wednesday, September 26, and Lyft said winners will be chosen at random.

“The way that people move around cities is changing faster than ever, and we are excited to challenge Baltimore residents to change their everyday habits and give up their car for a month,” said Mike Heslin, Market Manager for Lyft Baltimore, in a statement. “Lyft alone is not the overall solution to overcome transportation hurdles, but by partnering with MTA we are able to create a full menu of mobility options for Baltimore residents.”

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