GKV, one of the mid-Atlantic’s largest integrated marketing firms, today announced a new client, Brown & Toland Physicians, a California-based medical group with a leading network of independent doctors delivering personalized, high-quality, affordable health care to the San Francisco Bay Area.
“GKV has been working with challenger brands in the health care industry for over 35 years, and we’re excited to help Brown & Toland expand and communicate the many advantages it provides to both consumers and physicians,” said Garry Raim, EVP and partner who oversees the agency’s health care practice.
GKV will develop an integrated media campaign for the consumer market to build awareness of the advantages of selecting a Brown & Toland physician during the open enrollment period.
GKV will also produce a comprehensive outreach campaign to help Brown & Toland increase brand awareness and build preference among physicians. The campaign will reinforce the value of the services provided to physicians that help doctors run offices more efficiently, lower operating costs and better manage patient care.
“Our primary focus is cultivating strong doctor-patient relationships, which is why we have chosen GKV, an agency we feel possesses the experience and knowledge to effectively communicate what we represent to the health care industry in the Bay Area,” said Kelly Robison, Brown & Toland Physicians chief executive officer.
Brown & Toland Physicians is a community of independent doctors who run their practices and make medical decisions solely on their patients’ behalf, health care professionals who share in the physicians’ passion for care, and innovative systems and technologies that improve the patient experience and allow physicians to spend more quality time with each patient.
About GKV
GKV has been helping brands challenge the status quo in hyper-competitive categories for more than 35 years. While tradition labels us an advertising agency, we bring critical thinking, planning and innovative execution to every communications platform. With billings of more than $122 million, GKV provides a complete range of strategic communications and engagement services, including creative development, digital marketing, brand strategy and development, media planning and buying, public relations and crisis communications, social media, digital and broadcast production, event planning, and grassroots outreach. Our diverse client roster includes national and regional companies within the health care, telecommunications, financial services, gaming, consumer packaged goods, retail and over-the-counter (OTC) medicine industries; as well as government agencies, B2B, nonprofits and cause marketing organizations. GKV is headquartered in Baltimore at the Offices @ McHenry Row near the Inner Harbor. Visit http://GKV.com or www.Facebook.com/GKVus.
About Brown & Toland Physicians
Brown & Toland Physicians is a leading network of independent doctors focused on delivering personalized, high quality, and affordable healthcare to the San Francisco Bay Area. Its network of 2,400 physicians, serving more than 335,000 HMO and PPO patients, is dedicated to improving care through patient-centered programs, use of healthcare technology, and population health management strategies. The group has succeeded in improving quality outcomes and reducing medical costs across multiple accountable care populations. Brown & Toland collaborates with leading hospitals and health providers to provide local and convenient care in the Bay Area. To learn more, visit www.brownandtoland.com.
