Ainsley & Co. is proud to announce the launch of a completely revamped web presence for Clearview Group LLC, a CPA and management consulting firm based in Owings Mills, MD. Clearview is a highly successful, fast-growth firm helping their clients solve the tax, accounting, assurance and advisory, technology, HR, and other critical business challenges that impact their ability to grow. It was critical to ensure that visitors could quickly find their way to the services, experts, or other information they were seeking, but also see case studies, insights, and news relevant to their journey. By developing a close relationship with their leadership, their practice leaders, and their marketing team, combined with several months of research, design, and development, this custom site was built to serve the specific needs of Clearview’s target audience, establish trust, demonstrate expertise, and allow a visitor to understand the culture that makes Clearview the special place that it is. From on-site photoshoots, compelling copy, to emphasizing user experience, we covered every angle to make this project a success. Check out a few of our favorite pages below:

We have seen a vast increase in B2B website visitors going straight to researching leadership. To provide a more branded, personal experience we avoided stock photography in favor of professionally shot candid environmentals and structured biographies to accommodate as much or as little was needed to tell the story.

The Clearview Story

Our easiest task was telling the Clearview story. That’s because their culture, professionalism, and high standards come through in every interaction with them.

Thoughtful Expertise Pages

It’s easy to fall into the trap of describing what you can do in thousands of words. By chunking data logically and highlighting past success, we turned potentially dry service pages into conversation starters.

Get to Know the Experts

We tied services to the team in an organic way that serves as an introduction to the person you’ll actually work with, ensuring transparency throughout every touchpoint of the website experience.

Content That Builds Confidence

Again, by highlighting the people in the firm with their written thoughts, we build confidence with potential clients. Additionally, by cross-referencing others in the same field, it allows users to get an understanding of the depth of team at the same time.