Justin Shelby
Artichoke is opening up its latest funding round to non-accredited investors.
According to CEO Justin Shelby, the Betamore-based startup is looking to raise money through StartEngine, a crowdfunding platform that lets backers become investors and own a stake in the company. Known as equity crowdfunding, it’s a route to raise capital made available to startups through changes to the federal JOBS Act in 2016.
The campaign is initially aiming to raise up to $107,000 for the company, which makes a web app to help entrepreneurs with appointment-based businesses with functions such as client management, scheduling, payments and marketing.
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