Facebook reach and engagement is WAY down. You know it’s true and it’s frustrating but Facebook is a Pay-to-Play platform. Really? don’t get mad. You didn’t really think you’d get free marketing forever, did you? Ok, so now you’ve tried Boosting posts. But guess what? That’s NOT the answer. You may as well be flushing money down the toilet.
Creating the right TARGETING is the answer. With targeting you can deliver an ad to anyone who has a birthday in the next month…even if they’re not a follower. You can target women who just got engaged or moms with children between the age of 8-10. Or men who love golf. Who do you want to be talking to about your business? Imagine creating the right message to reach all of those customers to drive traffic to your store, service or e-commerce site.
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