The Baltimore Ravens signed free-agent wide receiver Jeremy Maclin June 12 for two years, $11 million and a lifetime's worth of free crab cakes.
Baltimore restaurant Jimmy's Famous Seafood made the "crab cakes for life" offer to further entice the veteran receiver to sign with the Ravens. It's not the first time Jimmy's has attempted to influence an athlete's decision with crab cakes. In fact, Maclin now joins Orioles first baseman Chris Davis and third baseman Manny Machado among local athletes who will never have to purchase another crab cake before they die. (The "crab cakes for life" crew at Jimmy's also includes WWE superstar Roman Reigns and former North Carolina basketball star Justin Jackson -- both favorites of restaurant CEO John Minadakis.)
But how does the offer work and why does the restaurant do it? I wandered over to Jimmy's to sit down with Minadakis and have him explain.
