Full-service ecommerce agency Groove launches premium WordPress plugin that streamlines the content-to-cart experience for BigCommerce merchants that host a WordPress blog.

As an Elite BigCommerce partner, Groove heard the same pain point from many BigCommerce merchants who host blogs on WordPress: there was no way to feature products within blog content that did not involve laborious copying, pasting and uploading. With ten years of experience working with ecommerce partners and clients, Groove decided that was a problem they could solve for the ecommerce community.

“We pride ourselves in being creative problem-solvers here at Groove,” explains Ethan Giffin, Founder and CEO. “When we heard several BigCommerce clients express the need for an easy way to feature their store catalogs in their WordPress blogs, we knew we had to create a solution.”

A Video Conversation with Ethan Giffin, Founder and CEO of Groove

Developed in an expedited four-week sprint, Groove launched BigPr.es to the market on May 11, 2017. BigPr.es is a Premium WordPress Plugin that allows you to easily showcase merchandise from your BigCommerce store directly in your blog, which provides a direct path to purchase from the blog to the product page, shopping cart, or checkout.

“This new WordPress plugin dramatically improves the merchant's ability to merchandise their products in their own blog,” explains Jimmy Duvall, CPO of BigCommerce. “We’re thrilled to see the content and commerce strategy get pushed forward and thankful to partners like Groove who create innovative solutions for our collective merchants.”

Some of the many features of BigPr.es include simple click insert where you can drop in product image, text, pricing, and call-to-action in one step; the ability to search the entire BigCommerce product catalog without leaving WordPress; and intuitive customization so you get the style you’re looking for with adjustable product display.

Those interested in learning more about BigPr.es can visit https://www.bigpr.es/.

About Groove

Groove, founded in 2007 and headquartered in Baltimore, MD, is a performance-based agency focused on helping ecommerce and demand generation clients drive revenue and solve big problems through the intersection of design, marketing, and technology.

With a service offering that is ever changing due to evolving technology and industry practices, Groove helps clients grow through strategy, analytics, and insights; website design; inbound marketing services; multimedia production; branding and creative design; ecommerce development; paid media management; and technology managed services and support.

Groove has forged premier partnerships with several of the world’s leading ecommerce and marketing technologies like BigCommerce, HubSpot, and Nexcess. To learn more about Groove, visit https://www.gotgroove.com.