COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the selection of Ankur Jain to lead its cloud-based marketing solutions development. In his role as vice president, analytic platforms, Jain will be responsible for continuing to drive cloud performance innovation for Merkle on a global scale; building on the agency’s already robust public and private cloud marketing solutions and its expertise in leveraging cloud computing across the marketing tech stack.

Jain comes to Merkle most recently from Tectonic, where he was vice president and chief data officer leading big data strategy, services, and delivery. Prior to that, he served as managing partner and chief technology officer for Archipelago, at which he was instrumental in its acquisition by Tectonic. Jain has also held leadership roles in solution architecture and data strategy for Dell and America Online.

"Joining Merkle is an exciting opportunity for me to lead the advancement of next-level solutions that speak to the demand for cloud-based marketing agility at scale,” said Jain. “The synthesis of customer, prospect, and marketing data across all channels and the ability to truly measure that with insight is crucial to the future of integrated marketing.”

“We are excited to welcome Ankur to Merkle and to have him further the innovation of our cloud-based solutions,” said Matthew Mobley, executive vice president, chief technology officer at Merkle. “In its evolution, cloud computing at scale is transforming the effectiveness and agility of engagement models, while advancing the efficiency and performance of marketing solutions.”

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. When combined with its strength in performance media, Merkle creates customer experiences that drive improved marketing results and shareholder value. With more than 3,700 employees, Merkle is headquartered in Columbia, Maryland with 16 additional offices in the US and offices in Barcelona, London, Shanghai, and Nanjing. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com