From day one, the bid by Under Armour CEO Kevin Plank to win city approval of $660 million in tax increment bond money (TIFs) to develop a 260-acre spread he owns at Port Covington has been clouded in controversy and confusion.
In TV ads and on social media, Plank’s publicity machine has portrayed the project as “manna from heaven” – a once-in-a-lifetime opportunity to attract the “creative class” to Baltimore, uplift the poor in surrounding neighborhoods and not cost taxpayers a dime.
According to this scenario, the sportswear magnate’s indomitable spirit will make possible a 30-year cycle of construction needed to erect a mini-city of soaring apartment towers and sprawling office complexes – even though by the time year 2046 rolls around, Plank will be in his 70s.
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