Kaitlyn McCoach and Rachel Pelzer have joined global communications and marketing firm Weber Shandwick in Baltimore. Weber Shandwick serves regional, national and international clients, including multiple Fortune 100 firms, with brand management, integrated marketing, digital, social media, PR and issues management services.

Pelzer joins Weber Shandwick as Senior Account Executive. Her experience includes execution of full-funnel marketing strategies employing brand management, lead generation, multi-channel marketing and communications, exhibit marketing, PR, social media, blog content development, SEO and sales support.  She was most recently marketing manager at McClung-Logan Equipment Company in Baltimore, where she was responsible for managing multiple company brands through all digital and print advertising channels, as well as branded materials.  While there, she worked with the Volvo CE North America marketing team. 

Prior to that, Pelzer was a strategic marketing and communications associate at DoublePositive, where she executed B2B lead generation and cross-channel marketing campaigns. Pelzer received her bachelor of science degree in Communications from Towson University, where she also minored in Business Administration.

McCoach joins the Weber Shandwick team in Baltimore as Account Executive, where she is responsible for implementing integrated marketing programs for the firm’s regional clients. Previously, she was an account executive at Renegade Communications in Hunt Valley, MD, where she worked on strategic branding campaigns for Fortune 500 and Fortune 1000 companies. She provided day-to-day management of campaigns incorporating print and video production, graphic design, media relations, digital marketing, social media and mobile platforms.  Her work also included management of internal communications programs for clients. 

McCoach received her bachelor of arts degree in Communication with a focus on Public Relations from the University of Maryland, where she also received a Women’s Studies certificate. Among her activities in the community, she is a member of the Junior League of Baltimore.

About Weber Shandwick

Weber Shandwick is a leading global communications and engagement firm in 78 cities across 34 countries with a network extending to 126 cities in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including being honored as PRWeek’s Global Agency of the Year in 2015 and 2016, an Ad Age A-List Agency in 2014 and 2015, and The Holmes Report’s Global Agency of the Year in 2010, 2012, 2014 and 2015. Weber Shandwick and its Prime unit have won a combined 31 Cannes Lions since 2009 and are credited as PR agency on an additional 25 Lions. Weber Shandwick was also named a Best Place to Work by Ad Age in 2014 and 2015 and PRWeek in 2013 and 2014. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.