WHAT: Nonprofits typically incorporate pets and children into their fundraising materials to appeal to donors’ emotions. When these graphics are not available, it is important for organizations to think outside the box in order to develop compelling campaigns that engage their donor bases.
The Direct Marketing Association of Washington (DMAW) will hold its monthly Lunch and Learn series featuring the session titled, “No Puppies? No Problem! Making the Most of Your Digital Marketing When Your Graphics Are Limited.” This session will examine fundraising strategies used by the American Association of University Women (AAUW) and the Environmental Working Group (EWG). Lunch and Learn attendees will learn best practices for developing successful creatives that fit their organization’s mission; incorporate their websites, social media, digital ads and offline channels into campaigns; and produce results.
WHO: Colleen Hutchings, senior digital account executive at Chapman Cubine Adams + Hussey (CCAH), an award-winning multichannel direct response firm specializing in nonprofit fundraising, will co-present the “No Puppies? No Problem! Making the Most of Your Digital Marketing When Your Graphics Are Limited,” session during DMAW’s monthly Lunch and Learn event. Hutchings manages online fundraising programs for CCAH’s clients such as AAUW, Friends of the National Zoo (FONZ) and Alley Cat Allies. Cailey Doran, online strategies manager, Environmental Working Group, will co-present the session with Hutchings.
WHEN:
Thursday, June 16, 2016
12:00–2:00 p.m. EDT
WHERE:
SEIU Conference Center
1800 Massachusetts Avenue, NW
Washington, DC 20036
For ATTENDEES:
For more information and to register, please visit the Lunch and Learn page on DMAW’s website.
About Chapman Cubine Adams + Hussey
For more than 25 years, Chapman Cubine Adams + Hussey (CCAH) has been on the forefront of the ever-changing direct marketing industry with award-winning innovations in direct mail, telemarketing, online and mobile integration. The company’s team of seasoned strategists and creative developers has delivered results for some of the largest and most recognized nonprofit organizations worldwide. CCAH has offices in Arlington, Va., and San Francisco. For more information, please visit www.ccah.com.
