Baltimore’s Latino Businesses, Pummeled by the Pandemic, are Bouncing Back

3/29/21

By Vanessa Gabriela Sanchez, BaltimoreBrew

Edith Esquivel remembers driving home and trying to stay hopeful on the day she closed La Nueva Esperanza last year – the same day Governor Hogan announced the first stay-at-home order.

Surely the shutdown was temporary, she thought. Soon the event-planning business she had operated for six years in Highlandtown, serving primarily Latino families, would reopen.

But it would be months before she could restart the business – and even then, she took a huge hit in the absence of large-scale events and celebrations. Her family’s life changed drastically in what felt like the blink of an eye.

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