Motivation. Preparation. Choice. Time. They’re all factors that go into cooking, and reasons why people opt to eat out or turn to less healthy options. It’s why there are big market segments devoted to making cooking easier, dating back from the microwave to the food delivery and meal kits that have emerged in recent years.
A group of Baltimore-area engineers are looking to add a new entrant that takes an approach at the appliance level: SueChef. It contains both a freezer and oven that uses robotics and AI to prepare meals — no human hands required.
The founding team of Max Wieder, Edward Holzinger and Clayton James formed a Sykesville-based company called Counter Intuitive Cooking Inc. (CICI) after hitting on the idea in late 2017. The Johns Hopkins alums have teamed with two contractors to build and understand the market since late 2017. Now they have the plans in place for the final production version.
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