University System of Maryland (USM) asked members of its community to get creative with approaches to educating the public on COVID-19 safety ahead of vaccination.
Among the top submissions: a puppet show, an action film parody and, because this is Maryland, a crab.
USM, which oversees a dozen public higher education campuses in the state, issued a Public Health Challenge through its research and innovation task force in December. It called for videos and images “to highlight how USM students, members of the broader university community, and all Marylanders can stay safe and healthy while waiting for a vaccine.” Specifically, the focus was on combatting pandemic fatigue. USM urged messaging around “vigilance and compliance” as the pandemic extends into a second calendar year and the bulk of the population awaits a vaccine.
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