Women in Business: Overcoming Barriers in Language and Technology

12/22/20

By Samantha Foley, MDBIZNews

Carolina Seldes, CEO of ITnova, embodies the true meaning of an entrepreneur and “go getter." She lets nothing stand in the way of her dreams, even a language barrier. Ms. Seldes immigrated to the United States from Columbia in 2010 with limited knowledge of the english language and a drive for success. With a background as an Electronic Engineer and an Information Technology Specialist, she knew she had to put her skillset to work despite being in a new country and new community.

This drive is what ultimately led to the creation of her company, ITnova, in 2011. While taking english, networking and business classes at Anne Arundel Community College (AACC), Ms. Seldes came across an opportunity to pitch her company in a Business Plan Competition sponsored through the college. Already having the background and know-how, she immediately set to work to develop a detailed plan for ITnova. She submitted the outline,and won the competition, allowing the company’s first office to be based as part of AACC’s incubator program.

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