As the holiday season arrives amid a spike in COVID-19 cases, it’s putting even more pressure on small businesses than they’ve already seen in 2020.

As local entrepreneurial organizer Kevin Carter points out, November and December are typically when many retailers expect to earn most of their revenue.

“If we spend $100 locally, 70% of that stays in the local economy,” said Carter; it’s something like half of that for corporations. “If we want our small businesses to make it to 2021, we have to step up and support them this holiday season.”

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