While lots of 2020 economic analysis focuses on the big shifts at the industry level as businesses deal with the fallout from COVID-19, it’s also worth noting that the year is affecting company plans for getting in front of new clients — and forced new approaches.

Take QuoLab Technologies, a Columbia-based software company with a platform that brings together different data sources tools and workflows to allow for information sharing and collaboration.

Having launched toward the beginning of the year at the big cybersecurity conference RSA, the spinout of Germany-based QuoScient GmbH made new connections and contacts that were going to set the tone for the year. It had plenty more conference trips planned. But as it turned out, RSA was one of the last big networking events where folks in the industry got together in person before the pandemic led to canceled events.

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