Traitify found growth applying visual-based personality assessments during the hiring process for high-volume workforces. Now the Highlandtown-based company is expanding product offerings centered on helping companies engage and grow employees once they are onboard.

It took a step into that world on Tuesday with the release of Traitify Engage, a new product that draws on the results of the company’s 90-second personality assessment and offers employees content on topics like dealing with stress, working on a team and communication. Working with companies who bring on large numbers of hourly employees, Traitify sees room to offer more development opportunities for these workers, as well as develop a connection and stay motivated.

“It’s giving concise, really digestible insights to that employee,” said Traitify’s cofounder and chief product officer, Josh Spears. “Our goal is to not only make them better team members, but to give them actionable insights that they can leverage in their day-to-day life.”

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