Just about anything was preferable to the wildly offensive (and now, finally, excised) name of the Washington (D.C.) football team. Even “Washington Football Team” is an enormous improvement.

But with the team — and the NFL — back in action this week, it was hard not to feel, as one reporter put it, that “this looks like a video game that couldn’t get the trademark usage.”

It’s presumably temporary — although the team’s owner told the Wall Street Journal this week that the name may stick. “If the Washington Football Team name catches on and our fans embrace it then we would be happy to have it as our permanent name. I think we have developed a very classy retro look and feel,” Dan Snyder said.

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