As the new school year begins, the agency that sets policy for Maryland’s colleges, universities and private career schools is reminding students not to forget about MOM. No, not that one. In this case, MOM stands for Masks on Maryland.
#MasksOnMaryland is a statewide initiative to encourage residents and visitors to wear masks properly, practice social distancing and adhere to Centers for Disease Control hygiene practices to fight the spread of COVID-19. Components of the campaign are meant to appeal to a wide range of Marylanders, but especially to people aged 18 to 34 and those who have been disproportionately affected by COVID-19, including Maryland’s Hispanic and African American communities. The campaign includes radio, digital, TV and social media ads. Local “influencers” will also help spread the message that residents can “carry on” when they “mask on.”
Travelers are also encouraged to post pictures at businesses and destinations that have masked their iconic mascots, characters, sculptures, etc. by using one or all of the hashtags #MasksOnMaryland; #MDinFocus; #PhysicalDistancing. One example is the masked ‘Forever Marilyn’ art sculpture at National Harbor.
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