Think of Salesforce, and typically what comes to mind is tracking info on sales leads and marketing automation. Turns out, the tech company also has tools to launch an app.

Perhaps this reporter is late to the game here, but in talking with Rich Wiklund recently, I was keen to learn that the entrepreneur built and launched BenefitsApp using Salesforce tools.

Wiklund, who started his first web development company in 1994, saw the need two years ago for a platform that allowed a company to give employees access to health benefits and policy info on a mobile device.

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