Before beer gets to a bar or liquor store, there’s a whole process that takes place between a distributor and brewery with lots of little details to figure out.

Elizabeth Hanfman is well aware of these. Having started as a server in DuClaw Brewing Company’s brewpubs and worked up to running day-to-day operations and sales as the Rosedale brewery’s VP, she learned the ins and outs along the way. She also learned that it’s a pretty chaotic process, shifting between phone calls, texts and emails, and between different team members.

Looking at the problem with Jay Grieves, who she worked with on software when he formerly ran IT for DuClaw’s brewpubs, it appeared to be a place where tech could bring some more efficiency.

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