Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, videography and photography, VR/AR, creative and crisis communications agency, released its annual list of the top ten winners and losers in advertising following Super Bowl LIV. Compiled by CEO, David Warschawski, this much anticipated annual ranking lists the best and worst ads and provides the foundation for David to provide media commentary on such topics as ad effectiveness, new trends, and the return on investment for Super Bowl ads.

A respected branding and advertising expert, David has created a proprietary tool by which to measure the success of each Super Bowl advertisement. For dozens of years, David has been sought out by numerous national and international media outlets ranging from CNBC to PBS and National Public Radio (NPR), to provide expert commentary on Super Bowl ads.

Warschawski employs a proprietary approach in creating the Warschawski Top Ten Winners and Losers List of Super Bowl Advertising – see the full list below. Our W-Best (The Warschawski BEST) Model allows us to measure the success of any advertisement or marketing piece, and it is how Warschawski once again ranked this year’s Super Bowl ads. Ads are scored by the categories below on a scale of 1-10, with a total score of 40 being the highest.

• Brand-centric: Does it clearly reinforce the brand & what makes the brand unique?
• Emotional connection: Does it make an emotional connection with a specific target audience?
• Stand out: Does it stand out from its competitors and is it memorable?
• Target achieved: Does it have a clear target audience & does it achieve a business goal with that target?

Warschawski’s 10 Best Ads of Super Bowl 2020 in order:

• Google / Loretta
• Budweiser / Typical American
• New York Life / Love
• Kia / Tough Never Quits
• Trump / Alice Marie Johnson
• Bud Light / Post Malone, First Ad
• Little Ceaser’s / Best Thing Since Sliced Bread
• Reese’s / Take Five
• Turbotax / All People Are Tax People
• Microsoft / Thanks Katie

Warschawski’s 10 Worst Ads of Super Bowl 2020 in order:

• Pringles / Rick and Morty
• RocketMortgage / Jason Mamoa
• Pop Tarts / Pretzel
• Discover / Yes We’re Accepted, First Ad
• Discover / No We Don’t Charge Annual Fees, Second Ad
• Squarespace / Winona
• Quibi / Bank Heist
• Heinz / Find the Goodness
• Mountain Dew / Zero Sugar
• Coca Cola Energy, Jonah Hill

ABOUT WARSCHAWSKI (www.warschawski.com)

Warschawski is a national, fully integrated agency and a Google Certified Agency Partner that offers the following services under one roof: Advertising, Digital, PR, Branding, Marketing Creative Design, Web Design/Development, Social Media, VR/AR, and Crisis Communications. Warschawski delivers the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. Warschawski was named the 2017 “U.S. Small Agency of the Year.” This is the sixth time the agency has won top honors in its 21 years of existence. For ten consecutive years, it also has been recognized as one of the top 30 “Best Agencies to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work in 15 years. Warschawski was founded in 1996 and has offices in New York, Washington D.C. and Baltimore.