Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, VR/AR, videography and photography, creative and crisis communications agency, announced that Sam Ruchlewicz, Vice President of Digital Strategy and Data Analytics, will present at an upcoming SEMrush webinar titled “How to Optimize Your e-Commerce Store for the Holiday Traffic Surge” hosted by SEMrush. The webinar will take place on November 12, at 1p.m. EST.

This webinar will provide attendees with actionable strategies for effectively managing and maximizing the value of the traffic surge that often accompanies the holiday season. Many in the industry think that the holiday traffic surge leads to higher sales – which, while true, is only half of the story. This surge can have unintended consequences: high bounce rates, lower site engagement and reduced time on site -- leading to lower organic search ranking and unfavorable keyword search results.

Sam will share methods on how to address these issues, and best engage and convert visitors this holiday season - resulting in organic and higher traffic rankings year-round. Attendees will learn how to strategically deploy welcome and exit offers, mobile-specific targeting rules, and much more.

“Most businesses today don’t understand the consequences that the holiday traffic surge can have on their search results until after the season is over,” said Sam Ruchlewicz, VP of Digital Strategy and Data Analytics. “The holiday season can be a great way to attract and convert new customers, but you have to constantly monitor your search rankings and optimize your site to take full advantage of the opportunity this season provides. Too many brands completely overlook the insights that the holiday season provides, along with the long-term, negative impacts that a traffic surge can have on their business, following the surge.”

Sam will present alongside Erik Christiansen, Co-Founder and CEO of Justuno, and Paul Lovell, Founder of Always Evolving SEO. To learn more about the webinar, how to register, and submit questions in advance, click here.

ABOUT WARSCHAWSKI (www.warschawski.com)

Warschawski is a national, fully integrated agency and a Google Certified Agency Partner that offers the following services under one roof: Advertising, Digital, PR, Branding, Marketing Creative Design, Web Design/Development, Social Media, VR/AR, and Crisis Communications. Warschawski delivers the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. Warschawski was named the 2017 “U.S. Small Agency of the Year.” This is the sixth time the agency has won top honors in its 21 years of existence. For ten consecutive years, it also has been recognized as one of the top 30 “Best Agencies to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work in 15 years. Warschawski was founded in 1996 and has offices in New York, Washington D.C. and Baltimore.