DLA Piper represented Legacy Acquisition Corporation in its acquisition of all of the issued and outstanding shares of a subsidiary of Blue Focus Intelligent Communications Group.
At closing, the subsidiary will hold the Blue Impact group, a digital-first global advertising and marketing services group. Headquartered in Mountain View, California, the Blue Impact business portfolio of assets consists of leading digital, media, social, creative and data analytic advertising and marketing assets and agencies that serve both global blue chip and digital-disruptor clients. The Blue Impact business has operations in the United States, Canada, China and Europe.
Following the transaction, Legacy plans to change its name to Blue Impact Inc. and is expected to continue to trade on the New York Stock Exchange.
The DLA Piper team was led by partner Gerry Williams (Atlanta) and included partners Penny Minna (Baltimore) and Sam Snider (Atlanta); attorneys Angela Vadala and Amber Charania (both of Atlanta); and associates Forrest Neal and Alvin Johnson (both of Atlanta).
