Starting this month, Rocker is leading all human resources operations at the company. Rocker previously spent 18 years at Harley Davidson in human resources leadership roles, and also previously worked at Goodyear Dunlop North America Tire.

“We are thrilled to welcome Tchernavia to the Under Armour family and to our executive leadership team. Tchernavia brings deep industry experience in building best in class HR operations while developing strong workplace culture rooted in brand, values and transparency,” CEO Kevin Plank said in a statement issued last month.

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