When embarking on a new path, it helps to talk directly with someone who has a full view of the map.

In my experience, cold emailing offers a way to get in front of the people you’re ultimately looking to reach, and it could open up opportunities that may not have been presented formally in the meantime.

Getting in touch with a person without a prior introduction requires a bit of gusto, as it goes around the usual steps for applying to a job. And let’s face it: A lot of people (me included) feel awkward doing cold outreach.

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