McCormick is adding artificial intelligence to the tools it uses to create new seasonings.
The Hunt Valley-based company responsible for spices and seasonings found on many grocery store shelves said Monday that it is teaming with IBM to use machine learning in the process of creating new flavors.
“By combining McCormick’s deep data and expertise in science and taste, with IBM’s AI capabilities, we are working together to unlock the bounds of creativity and transform the food and flavor development process,” Kathryn Guarini, IBM VP of industry research, said in a statement.
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