PROFILES, the Baltimore-based marketing and communications firm, is pleased to announce the addition of Alex Silverman as an account executive and Rachel Graham as PR & social media account coordinator.

As an account executive, Silverman strategizes and develops public relations campaigns through writing press materials, planning events, creating marketing programs and securing media stories.

Prior to joining PROFILES, Silverman worked in communications, marketing and external relations for seven years at Parks & People Foundation, building awareness for the organization’s mission and programs. She produced and managed social media channels, and worked in project management and event planning. Silverman graduated from Syracuse University’s Newhouse School, where she received a bachelor’s degree in public relations and psychology.

As PR & social media account coordinator, Graham supports senior management by planning and executing public relations and social media campaigns, assisting in the day-to-day management of all social media channels, writing press materials and managing the internship program at PROFILES.

Prior to joining PROFILES, Graham held marketing and PR internships at DC Magazine (A Modern Luxury publication), University of Maryland’s Office of Sustainability and DeNada Design, where she implemented marketing and social media strategies, managed content for social media platforms and assisted with the planning of events. In addition, Graham was the director of public relations for the University of Maryland’s Delta Gamma chapter. In May 2017, Graham graduated from University of Maryland, where she received a Bachelor of Arts degree in English.

ABOUT PROFILES

At PROFILES, we tell stories. Founded in 1990, the Baltimore-based marketing and communications firm provides strategic planning, branding, messaging, earned media, digital communications, special event management, marketing, advertising and crisis communications programs that change clients’ fate. PROFILES identifies what is unique about clients and crafts interesting, insightful, intriguing and compelling stories that are shared with those matter most through a variety of channels, generating high-impact, cost-effective results. For more information, visit www.profilespr.com.