GKV, one of Baltimore’s largest integrated marketing firms, today announced that it has continued its partnership with the newly launched Miller Value Partners. Earlier this year, legendary Fund Manager Bill Miller completed the buyout of Legg Mason’s stake in LMM LLC and launched the new brand Miller Value Partners. GKV worked with the Firm to create the new Miller Value Partners brand identity.
GKV started working with LMM in 2014 on the design and build of their website and visual branding. Since 2014, GKV continued to work with LMM on various digital marketing initiatives. In late 2016, GKV was tasked with evolving the LMM brand to Miller Value Partners in preparation of this event. GKV worked closely with the Miller Value Partners team to develop an evolution of their brand identity, including a logo and digital presence. Bill Miller and his team have employed a value-driven investment approach since 1982. GKV designed the logo as an “M” for Miller, but used the middle arms of the M to reveal a “V,” embracing the company’s heritage with a modern edge. In addition to the creative, GKV’s Public Relations team assisted with the acquisition announcement.
“GKV was honored to assist Bill and his team with the evolution of their brand to what is now Miller Value Partners,” stated Roger Gray, Chairman and CEO of GKV. “To be trusted with an investment management brand as legendary as Bill Miller’s is a testament to the partnership developed between our firms, and we look forward to continuing and growing that partnership.”
“GKV has been a key partner in translating our core brand identity into the digital and visual spaces. Their challenger brand philosophy lends to their understanding of our Firm’s culture and brand,” said Liz Goodier, Director of Marketing.
About GKV
GKV has been helping brands challenge the status quo in hyper-competitive categories for more than 35 years. While tradition labels us an advertising agency, we bring critical thinking, planning and innovative execution to every communications platform. With billings of more than $122 million, GKV provides a complete range of strategic communications and engagement services, including creative development, digital marketing, brand strategy and development, media planning and buying, public relations and crisis communications, social media, digital and broadcast production, event planning, and grassroots outreach. Our diverse client roster includes national and regional companies within the health care, telecommunications, financial services, gaming, consumer packaged goods, retail and over-the-counter (OTC) medicine industries; as well as government agencies, B2B, nonprofits and cause marketing organizations. GKV is headquartered in Baltimore at the Offices @ McHenry Row near the Inner Harbor. Visit http://GKV.com or www.Facebook.com/GKVus.
About Miller Value Partners
LMM LLC is a registered investment adviser founded in 1999, and serves as the investment manager for the Miller Value Funds family. Miller Value Partners, LLC is a registered investment adviser founded in 2015, providing investment management services for high net worth clients and private funds. Collectively, the two firms conduct business as Miller Value Partners.
Bill Miller serves as Chief Investment Officer and Chairman for Miller Value Partners. The Firm’s long- term, value-driven investment approach produces flexible strategies with high active share. Miller Value Partners is headquartered in Baltimore, Maryland. Visit https://millervalue.com/
