Jellyfish, a global digital marketing agency, announces today the hiring of Shawn Smith as U.S. Director of Social Media. In this role, Smith will oversee the Jellyfish social media team, build upon the Agency’s existing capabilities and craft successful, data-driven campaigns for clients. His hiring marks the 51st hire for Jellyfish in 2016.
“Shawn has a wealth of knowledge in the digital media space and his industry experience dovetailed perfectly with our existing client base,” said Nick Fettiplace, Head of Earned Media. “Additionally, he brings a forward-thinking approach to social media that will help keep Jellyfish at the forefront. As an advertising agency executive, he has a keen ability to blend out-of-the-box ideas with performance metrics. Clients will immediately benefit from the addition of Shawn to our U.S.-based team.”
Smith joins Jellyfish from AB&A Advertising in Miami where he was a digital media director. In this role he managed a department that handled all digital marketing for the agency’s clients in a variety of industries such as health and medical, automotive and entertainment. During this time he was also the marketing director for Miami Web Fest, a web series awards program. Prior to his role at AB&A, Smith was a social media strategist for a social media agency working with high visibility clients as well as a web strategy & social media manager for Wiredset, a real-time digital agency, where he worked with television networks, recording artists and other entertainment companies.
“I have been following the growth of Jellyfish over the last few years and it was fortuitous that this position became available. It matched perfectly not only with my previous experience, but also with the future growth I believe I can guide,” said Smith. “The Agency is on the leading-edge of the industry and I am thrilled to be able to contribute to its growth and success on behalf of clients.”
ABOUT JELLYFISH
Jellyfish Online Marketing (www.Jellyfish.net) is a global digital marketing agency. Founded in 1999, Jellyfish has offices across the U.S., U.K., Spain and South Africa, and more than 300 employees worldwide. The company provides a full suite of award-winning technology and talent to deliver paid search, SEO, social media, analytics, optimization, creative and development solutions. Jellyfish is the proven leader that understands how the convergence of marketing channels, platforms and devices can be used effectively to create an overall winning strategy, and the perfect digital journey for their clients.
