The Cyphers Agency announces it has added two food and beverage clients to its healthy and growing roster of restaurant clients. Vasili’s Kitchen, serving fresh Mediterranean cuisine, will soon celebrate its grand opening in a new, larger location in Gaithersburg, Md., and the Sweet Nel’s franchise, a new concept in sweet confections, which recently opened in Wilmington, Del.
For Vasili’s Kitchen, the Cyphers team of professionals will provide marketing support services to the expanding Mediterranean cuisine restaurant with digital marketing management, social media marketing, blog and content development, reputation management, web support, event planning and recruitment. The restaurant’s culture will play off the modern Mediterranean lifestyle, which is built on the foundation of socializing, farming, cooking, creating and celebrating.
“We are thrilled to amplify Visili’s Kitchen’s brand and showcase what they believe is the heart and soul of the Mediterranean cuisine: colorful, hearty, yet perfectly balanced dishes made with a true passion for fresh, flavorful ingredients,” said Darren Easton, agency vice president and creative director. “With Chef Lucacos, one of Greece’s most famous and beloved chefs partnering with Visili’s Kitchen, we have a truly authentic and powerful brand to launch this new concept.”
For the Sweet Nel’s account, Cyphers will provide digital marketing management, social media marketing, blog and content development, reputation management and email marketing.
“The ‘theatre of food’ is central to the Sweet Nel’s concept,” Easton said. ”It combines elements of an ice cream franchise and a cafe or coffee shop franchise. The strategy here is focused on leveraging the overwhelming amount of delicious content we can promote for Sweet Nel’s customers to enjoy.”
Featured products include Nelson’s Dutch Farms super-premium ice cream – a standby since the 1920’s – still made in Royersford, Pennsylvania. LaColombe gourmet coffees, bakery goods from The Famous 4th Street Cookie and a selection of fresh gelatos and sorbets made on-site.
Sweet Nel’s operates with a “natural philosophy,” using organic ingredients whenever possible, and no high fructose corn syrup, artificial colors, artificial flavors, artificial sweeteners and no Polysorbate 60, 65, 80.
About The Cyphers Agency
The Cyphers Agency, Inc. is an independent, full-service creative agency offering advertising, public relations and digital services with a focus on marketing strategy and brand development. Headquartered in Annapolis, Md., the agency works to promote regional and national brands in a range of industries including ADP, Seasons Pizza, Strayer University, Grain Foods Foundation, Capital Bank, Kay Apartments and Advance. Visit www.thecyphersagency.com.
