mybestbox is already shipping wellness-focused subscription boxes, but the startup has a big vision for changing the model. The company has plans to use data to determine the contents of the boxes.

But since they are shipping goods, physical space also comes into play. Standing in the company’s new warehouse space, CEO Fatima Dicko talked about rethinking how lines for packing boxes, and the way sales are made. She acknowledged they don’t have all the answers yet, but the new space allows the company to explore what’s possible.

“We’re really interested in building a skeleton, a framework that can support our future innovation,” Dicko said. “Today, the value proposition that consumers want in this business can’t be delivered with traditional fulfillment centers.”

READ FULL ARTICLE HERE