
Outside City Garage, where Workbench is based.
As it expands, Cwist is changing its name. The edtech company is now called Workbench, reflecting the edtech platform that it offers for makers.
CEO Chris Sleat said the rebrand is designed to provide clarity around the platform, which houses online communities around project-based learning. While Cwist had some “brand equity,” Sleat said the new name offers a “great way to help us focus on what we’re doing with our customers.”
The City Garage-based startup runs online communities for companies that want to expand education offerings. Students and teachers can access content provided by the companies, and interact around maker projects. The new name reflects the idea that the content offered is a “workbench” of maker tools.
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