I recently made an investment in Under Armour (NYSE:UA) for my Project $1M portfolio. While Under Armour appears to be playing second fiddle to Nike (NYSE:NKE) in the battle for fitness footwear and apparel, Under Armour has a variety of things going for it which suggest a solid long term future.

Under Armour has managed to carve out for itself a brand reputation for innovation and performance in the fitness and apparel market. The company's innovative approach to technical design and performance optimization is best seen in the original design of apparel which provides moisture wicking and better body temperature regulation, all to aid muscle recovery and performance.

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