Asset Strategy Consultants Appoints Juan M. Buendia as Senior Client Advisor


Juan M. Buendia

BALTIMORE--(BUSINESS WIRE)--Asset Strategy Consultants, an independent investment advisory firm, today announces the deepening of its institutional investment office and private wealth practices with the hiring of Juan M. Buendia as Senior Client Advisor. Juan brings over 30 years of global client experience and investment perspective to ASC, which today has more than $8 billion in institutional and family assets under advisement. 

Prior to joining ASC, Juan advised endowments, foundations, sovereign wealth funds, central banks and family offices worldwide and directed client groups at leading and pioneering global investing firms such as BlackRock and Brinson Partners in New York. Most recently, he headed the Baltimore office for Hirtle Callaghan, an outsourced investment office specialist firm.

Juan’s hire is another step in ASC’s strategic and deliberate expansion into discretionary investment solutions tailored to institutions and families. That effort was formalized in late 2019 with the hiring of Andy Conner, a former Deputy and Interim Chief Investment Officer (CIO) at the Johns Hopkins University Office of Investment Management, as the firm’s new CIO. Later in early 2020, ASC acquired Belay Group, a Baltimore-based private wealth management firm led by investment veteran, Tony King.

“Juan’s arrival strengthens our value proposition of servicing clients with knowledgeable and seasoned professionals,” said Bobby Merrick, Principal at Asset Strategy Consultants’ Hunt Valley headquarters. “Additionally, Juan’s expertise for growing businesses will prove instrumental as we expand our discretionary investment services offering.”

“I am very excited to be joining the team at Asset Strategy Consultants,” said Juan Buendia. “ASC has an enviable list of long-tenured clients and the firm’s response to the growing interest in discretionary investment management is unique and impressive. I am also particularly pleased to be joining a firm with a deep client service and consultative culture.”

About Asset Strategy Consultants

Founded in 1991, Asset Strategy Consultants (ASC) is a privately held, independent investment advisory firm that provides customized services to fiduciaries of endowments, foundations, retirement plans, insurance companies and families. ASC assists clients in managing investment risk and achieving their long-term goals. The firm, headquartered in Hunt Valley, MD, has three other offices along the East Coast. For more information, please visit

Recent Deals

Interested in advertising your deals? Contact Edwin Warfield.

Connect with these Baltimore Professionals on LinkedIn

  • Edwin Warfield

    Editor in Chief, Warfield Digital

  • Jean Halle

    Independent Consultant

  • Larry Lichtenauer

    President of Lawrence Howard & Associates

  • Newt Fowler

    Partner at Womble Carlyle, LLP

  • David Crowley

    Owner at Develop DC

  • Carolyn Stinson

    Stinson Marketing Group